The strategic objectives of Bright Ideas Training are to:

Promote and facilitate:

• the eradication of skills shortages and training needs within the workforce;
• the development of the skills of workers within the workforce at all levels, through :
  • a better quality of life for workers, employment prospects for those previously disadvantaged;
  • productivity in the workplace and healthy competition among employers;
  • self employment and
  • redressing imbalances caused by a separate and unequal education and training system;

Encourage employers in the sector to use the workplace as an active learning environment to:

• provide employees with the opportunities to acquire new skills;
• provide opportunities for new entrants into the workforce to gain work experience;
• encourage workers within the workforce to participate in learnerships;
• ensure the quality of education and training in and for the workplace and
• promote partnerships between the public and private sectors of the economy
• to optimize Human resource development.